The Deceptive Light at the End of the Tunnel of Knowledge     

              In the article, “The Uncertainty of Knowledge” written by Edward Harrison, the truth about the mentality of our generation on the ever-growing expanse of our knowledge is observed in a way that I have rarely thought about. Reading this has really opened my eyes to the reality and patterns of our thinking and how foolish we, the newer “more developed” generations, really are. I found it really interesting how he pointed out how the older generations looked down upon us for the same reason us newer generations look down upon them; “idiocy.” Because we’re so arrogant, we tend to think that the people in the past were underprivileged because they lacked the knowledge and technology that we have in making mostly accurate discoveries. But in reality, we’re the foolish ones for even believing for a second that all of the questions of the universe’s wonders may one day be discovered and added to our library of knowledge. Yet as we discover, more and more questions surface, and the chain never stops. We are blindly driving ourselves into an abyss with are unquenchable thirst for knowledge. Why do we as a species strive to know the answers to all of the questions about our universe? There is no purpose for some of this excess knowledge. It is just simply for our best interest to temporarily satisfy our curiosity.

                  I believe the quote, “The creative mind fashions the world in which we live,” is very true about our history and present. Innovative thinkers shape our civilization with their ideas that revolutionize our society and way of living. Aesthetic designers, inventors, and even scientists all have a role in molding this world to make it the way it is today. They are the catalysts for advancing technology and improvement in our civilization. The most powerful people are the ones that have the ability to make their “improbable” dreams a reality.

Climate Reality Project PSA Video Response

            This video took a very interesting stance in persuading the public to think more critically about the claims that climate change is a hoax. Instead of introducing the actual topic of climate change awareness in the beginning of the video like most do, it started it with a series of clips from the olden days when people believed that cigarettes were actually good for your health. Majority of the video is explaining how false advertisement on this product affected everyone’s opinion, so much that people didn’t even question what the claims. Cigarette company owners were in denial, even in court when they were asked whether they believed cigarettes were harmful or not.   There were some very valid points made that really made me think about how we’re all bombarded with information that competes to prove itself true. The purpose of this approach was to show the audience how influential opinions from well-known people or false advertisements should not be your only source of information. I thought that this PSA was very effective in making its point and did leave an impact on me at the end. The impact it left me was feeling a bit uneasy at the idea that there is no possible way to know whether information from controversial topics like this are true on either side because of the nature of how the information is bended so much before presented to the general public.

At Least You’ll Get Sleep

            This video is an advertisement for a sleeping pill called Lunesta. With the distracting, pretty butterfly animation and soothing female narrator’s voice, it gives the effect of sleepiness in the viewer as perceived in the ad, as well as easily diverts the viewer’s attention from the side-effects mentioned.

Twitter Screenshot

           Just an example of how an e-cigarette company tries to sway the general public by making claims that the product is harmless.



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